DIY Musician

CD Baby at Indie Week: Molly Neuman on how CD Baby is changing with the times

By Ryan DiLello

Tue Jun 30th, 2026 15:24:24

During the American Association of Independent Music’s (A2IM) Indie Week, our president Molly Neuman sat down with Ari Herstand to discuss how CD Baby continues to evolve as the company approaches three decades in independent music distribution. 

Molly and Ari discussed a variety of topics — from what it takes to build a fanbase to new initiatives CD Baby is exploring to better support artists. Here are four key takeaways from the conversation, with additional insights from Molly (edited for brevity). 

You can listen to the full podcast at Ari’s Take.

1. Nearly 30 years in, and now a proud part of Virgin Music Group, CD Baby is still independent

The foundational CD Baby policies that millions of artists...

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