Music Business Worldwide

TikTok turns Madonna’s Confessions II launch into a global LIVE event, two physical pop-ups, and an in-app fan hub

By Rafaela Fornitani

Wed Jul 1st, 2026 08:27:11

The centerpiece is the "iHeartRadio and TikTok LIVE Premiere with Madonna," streaming on July 2 from the album's release party in London. Source

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