Why Marketing Matters More Than Ever
In today’s saturated market, independent musicians need a strong music marketing strategy to stand out from the crowd. But that requires more than clever promo tactics. Successful music marketing is about building a story around your artistry, developing deep relationships with your fans, and setting goals to focus your effort and track your progress.
At its best, your marketing serves as an extension of your music, providing more ways for fans to access your artwork through storytelling and creative content. It’s why, according to the 2025 IFPI report, record labels invested a total of $8.1 billion in A&R and marketing in the global music industry – nearly a third of their revenue...
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