Disc Makers Blog

We Stopped Waiting to Be Chosen and Mailed 100,000 CDs Instead

By Josh Solomon

Wed Sep 23rd, 2026 15:56:14

By Disc Makers' Author Josh Solomon

Estimated reading time: 9 minutes

For years, The Empty Pockets pursued the traditional music-industry breakthrough. Then a free-plus-shipping offer helped us build a career we could actually control.

For a long time, my band played an almost entirely industry-focused game.

We tried to attract the right manager, booking agent, record label, publisher, radio programmer, festival buyer, journalist, and streaming-platform editor. We hoped that one of the right people would hear something in us, open the right door, and start the chain reaction that turns a working band into a successful one.

I understand...

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