DIY Musician

Metrics That Matter: Measuring Your Music Career with Data

By Ryan DiLello

Mon Jul 14th, 2025 21:16:26

You can work as hard as you can, but without metrics and defined goals, you’ll struggle to make progress in your music career.

Data lets you set your own path – with confidence. Understanding metrics around your music empowers you to set real goals, optimize your marketing, and sustain your career. We’ve put together a guide to help you understand what metrics matter for your music and how you can leverage them to advance your career.

Streaming Metrics

Today’s streaming platforms come stocked with analytic dashboards that allow artists to understand the data and trends of listener engagement. Here are a few key metrics you should keep in mind when evaluating your streaming activity.

Monthly Listeners

Monthly...

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