Over 20,000 tracks are uploaded to Spotify every day. But there are thousands more music listeners waiting to discover their next favorite artist.
Here are 10 tips to find your fans, both online and in your community, and make a splash in everything you do: releases, concerts, merch drops and more.
1. Make a strong release plan with plenty of lead timeMost artists wait too long to start building hype around their release. We recommend beginning promotion 4-8 weeks from your release — that’s in addition to a 2-3 month lead-time for your release itself. Plan a mix of social posts, studio clips, pre-save links, press release sends, and other auxiliary assets that create a story and build anticipation.
You can refine...
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