Music Business Worldwide
							YouTube ad revenues reached $10.3B in Q3 2025, up 15% YoY, as Shorts ‘now earn more revenue per watch hour’ than long-form content in the US
														By Daniel Tencer
														Thu Oct 30th, 2025 16:27:50
																														YouTube Shorts 'now earn more revenue per watch hour' than traditional YouTube videos, the company says
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