It’s no secret that making short-form videos can be a powerful strategy for musicians. Countless artists have used them to grow their fanbase and get more ears on their music. Good videos that hit social algorithms can lead to viral, overnight success—but they can also be used for paid ads, individual show promotion, and to highlight your skillset and experience—kind of like a musical résumé. Here’s how you can make great social media videos that showcase your chops.
Step 1: Find Your “Thing”Social media platforms like TikTok, Instagram Reels, and YouTube Shorts reward content that grabs attention fast. It’s your job as the video creator to decide what aspect of your musicality you want to showcase in your videos....
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